We understand that marketing is vital to a book's success.
Our experienced book marketing team develops personalized campaigns to generate excitement and attract readers. From leveraging social media promotions to organizing book signings and virtual events, we collaborate with you to amplify your book's reach and connect with your target audience. Marketing a book is a multifaceted process that requires dedication and strategic planning. By following the four phases—preparation, building your platform, launch, and ongoing promotion—you can enhance your book’s visibility and success in a competitive market. However, executing these steps effectively demands significant time, effort, and expertise. This is where Mango Moon Media comes in. At Mango Moon Media, we create customized, comprehensive marketing plans to ensure your book reaches its full potential. Our expert team guides you through every step of the marketing process, making it seamless and effective. From strategic platform building to impactful launch events and sustained promotional activities, we handle it all. We focus on your success, so you can focus on writing. We offer flexible services tailored to fit your specific goals and budget. Whether you need full-service marketing support or targeted assistance, our team is equipped to boost your book’s visibility and build a dedicated readership. Contact us today to learn how we can elevate your book's marketing and maximize its success. Let us help you turn your literary dreams into reality. Looking for a publisher? We also offer hybrid publishing solutions. |
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Author Infrastructure Services
Service |
Description |
Author Website |
Home, About, Book Page, Appearances, Blog (optional), and Contact Pages. Basic SEO an analytics insights access. |
Communication Strategy & Contact List Building |
Maximize your book's reach leveraging your existing network for initial boost to your book marketing efforts. Contact List Building and Resource Mapping: We review your existing connections and contacts to compile and categorize targeted lists based on location and potential for varying levels of engagement, including book launches, event invites, author updates, and more. Email Communication Strategy: Develop customized email communication strategies to engage your audience effectively and drive conversions like book sales, reader reviews, and increase event attendance. Newsletter/Blast Setup and Design: We set up, design, and create a professional eblast/newsletters templates that keep your audience informed and engaged with compelling content and visuals. |
Social Media Strategy & Posting |
Facebook and IG accounts Setup AND/OR Optimization, posting a minimum of 2x’s per week. Includes content planning session with the author. |
Author & Book Page Optimization: Amazon and Goodreads |
Optimizing description, content, and general image on important book seller and reviewer sites. Verification that any existing books are properly linked/assigned to author. Merge with blog and calendar feeds if items exist. Plus, inclusion in relevant reading lists on Goodreads. Author can also opt to include book giveaway setup. (#of books and budget set by author). |
Online Appearances & Book Review Services
Service |
Description |
Digital Book Launch |
Your book launch event online! We help you get all your contacts together with a beautiful invite and RSVP/registration system to make sure everyone is ready and knows what to expect. Event prep, design invites, and practice run. You can opt to have us host and moderate the event on our platforms and provide a branded video for you to keep and/or share on your website or social media. |
Online Book Tour |
We offer a mix of honest reviews, interviews, spotlights, guest posts on social media profiles and blogs. As a bonus, the SEO boost will help you connect with readers and enhance your book’s visibility. |
Editorial Reviews |
Guaranteed editorial blurbs and reviews from reputable reviewers. These can be used to help promote your book, on the book cover, and within your book endorsements to lend your work credibility and generate interest from potential readers. |
Paid Social Media Advertising |
Leverage the precision and power of targeted meta ads to captivate your ideal readers and turn interest into book purchases. |
Publicity Services
Author support and strategies like book launch planning, media outreach, author branding, and online presence management to help you connect with target readership, gain recognition, and maximize your book's impact in the literary world.
This is not a one-size-fits all approach. We would discuss the details of YOUR PR package before moving forward, but it would include support for projects such as:
This is not a one-size-fits all approach. We would discuss the details of YOUR PR package before moving forward, but it would include support for projects such as:
Service |
Description |
Radio & Podcast Appearances Booking |
Book pitches to TV, radio, podcasts, and other media for potential interviews and/or features. We pitch relevant media based on your book and subject matter through research as well as using our own curated author PR list. |
Promotion to Publications |
Book pitches to local/print & online publications for potential reviews and/or features. |
In Person Book Tour Planning |
Let us do the heavy-lifting for you! We will help produce an in person book tour for you, focusing on the markets you’re most interested in, including Bookstore Event Outreach, private event planning and communications. |
Ongoing Newsletter Design & Distribution |
Whether you’ve got an extensive mailing list or are starting from scratch, we will establish a newsletter account for you and make sure your followers are well-informed about your book’s journey. |