|
We know that successful marketing is key to a book's success.
We know that successful marketing is key to a book's success. Our experienced team creates personalized campaigns to build excitement and connect with readers. From social media promotions to book signings and virtual events, we partner with you to expand your book’s reach and engage your audience. Marketing a book is complex, requiring strategic planning and ongoing effort. By following four key phases—preparation, platform building, launch, and ongoing promotion—you can increase visibility and stand out in a crowded market. But navigating these steps on your own can be overwhelming and time-consuming. That’s where Mango Moon Media comes in. We design customized, comprehensive marketing plans that help your book shine. Our expert team will guide you through every stage, from platform building to powerful launch events and ongoing promotional activities, ensuring your marketing is seamless and effective. While we focus on your book’s success, you can stay focused on your writing. Whether you need full-service marketing or specific support, we offer flexible services tailored to your goals and budget. Ready to boost your book’s visibility and build a loyal readership? Contact us today to see how we can help you elevate your book’s marketing and turn your literary dreams into reality. Need a publisher? We also offer hybrid publishing solutions. |
|
Author Infrastructure Services
Service |
Description |
Author Website |
Home, About, Book Page, Appearances, Blog (optional), and Contact Pages. Basic SEO an analytics insights access. |
Communication Strategy & Contact List Building |
Maximize your book's reach leveraging your existing network for initial boost to your book marketing efforts. Contact List Building and Resource Mapping: We review your existing connections and contacts to compile and categorize targeted lists based on location and potential for varying levels of engagement, including book launches, event invites, author updates, and more. Email Communication Strategy: Develop customized email communication strategies to engage your audience effectively and drive conversions like book sales, reader reviews, and increase event attendance. Newsletter/Blast Setup and Design: We set up, design, and create a professional eblast/newsletters templates that keep your audience informed and engaged with compelling content and visuals. |
Social Media Strategy & Posting |
Facebook and IG accounts Setup AND/OR Optimization, posting a minimum of 2x’s per week. Includes content planning session with the author. |
Author & Book Page Optimization: Amazon and Goodreads |
Optimizing description, content, and general image on important book seller and reviewer sites. Verification that any existing books are properly linked/assigned to author. Merge with blog and calendar feeds if items exist. Plus, inclusion in relevant reading lists on Goodreads. Author can also opt to include book giveaway setup. (#of books and budget set by author). |
Online Appearances
& Book Review Services
Service |
Description |
Digital Book Launch |
Your book launch event online! We help you get all your contacts together with a beautiful invite and RSVP/registration system to make sure everyone is ready and knows what to expect. Event prep, design invites, and practice run. You can opt to have us host and moderate the event on our platforms and provide a branded video for you to keep and/or share on your website or social media. |
Online Book Tour |
We offer a mix of honest reviews, interviews, spotlights, guest posts on social media profiles and blogs. As a bonus, the SEO boost will help you connect with readers and enhance your book’s visibility. |
Editorial Reviews |
Guaranteed editorial blurbs and reviews from reputable reviewers. These can be used to help promote your book, on the book cover, and within your book endorsements to lend your work credibility and generate interest from potential readers. |
Paid Social Media Advertising |
Leverage the precision and power of targeted meta ads to captivate your ideal readers and turn interest into book purchases. |
Publicity Services
|
Author support and strategies like book launch planning, media outreach, author branding, and online presence management to help you connect with target readership, gain recognition, and maximize your book's impact in the literary world.
This is not a one-size-fits all approach. We would discuss the details of YOUR PR package before moving forward, but it would include support for projects such as: |
Service |
Description |
Radio & Podcast Appearances Booking |
Book pitches to TV, radio, podcasts, and other media for potential interviews and/or features. We pitch relevant media based on your book and subject matter through research as well as using our own curated author PR list. |
Promotion to Publications |
Book pitches to local/print & online publications for potential reviews and/or features. |
In Person Book Tour Planning |
Let us do the heavy-lifting for you! We will help produce an in person book tour for you, focusing on the markets you’re most interested in, including Bookstore Event Outreach, private event planning and communications. |
Ongoing Newsletter Design & Distribution |
Whether you’ve got an extensive mailing list or are starting from scratch, we will establish a newsletter account for you and make sure your followers are well-informed about your book’s journey. |
