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Branding Strategy: Feast New Mexico6/25/2024  Branding the Future of New Mexico's Culinary Scene <br> Mango Moon Media (MMM) partnered with the Santa Fe Farmers' Market Institute (SFFMI) to elevate their community events through innovative marketing strategies. This collaboration led to the creation of a new brand for SFFMI: Feast New Mexico. MMM spearheaded the branding efforts, conducting comprehensive brand strategy sessions, designing the logo, developing a cohesive color palette, and crafting all visual elements and styles for the Feast New Mexico brand. Santa Fe Farmers' Market Institute: Supporting Local Agriculture Since 2002
Founded in 2002, the nonprofit Santa Fe Farmers’ Market Institute (the Institute) was created to support the Santa Fe Farmers’ Market’s efforts to make healthy, locally grown food easily accessible to the community. The Institute’s initial goal was to provide and maintain an affordable year-round space for vendors to sell their goods. Since then, the Institute has expanded its outreach to the local agricultural community by offering farmers professional development and training programs, microloans, and business consulting. For the community, the Institute administers Double Up Food Bucks, a program that doubles EBT/SNAP transactions to increase shoppers' purchasing power, contributing to the northern New Mexico economy by supporting its farmers. Additionally, the Institute partners with the Santa Fe Farmers’ Market to bring more fresh, healthy food to the Southside via the Santa Fe Farmers’ Del Sur Market. Introducing Feast New Mexico Feast New Mexico is a captivating hub for food-centric events and experiences across the state. Their mission is to bring communities together to celebrate the richness and abundance of New Mexico foods and spirits. The Vision At Feast New Mexico, we envision a future where local food isn't just a trend—it's a way of life. Our vision is to cultivate a vibrant community deeply rooted in the love of local cuisine and sustainable agriculture. In this future, Feast New Mexico serves as more than just a destination; it becomes a symbol of culinary excellence and community unity. We see ourselves as pioneers, leading the charge in redefining the relationship between producers and consumers, fostering a deeper appreciation for the land and the hands that tend to it. Through our events and experiences, we aim to inspire a renewed sense of connection—to the food on our plates, the chefs who innovate, the farmers who grow it, and to each other. We envision a world where every bite is a celebration of our rich culinary heritage and a testament to the power of community. Together, we are building a future where Feast New Mexico isn't just a place—it's a movement. Join us as we pave the way towards a more sustainable, flavorful, and interconnected New Mexican food ecosystem. Our Markets We cater to two distinct markets:
Messaging Feast New Mexico connects everyone from farmers to foodies through dynamic social events that celebrate the richness and abundance of New Mexico foods and spirits. The primary benefit of working with Feast New Mexico or attending our events is the meaningful connection to the true New Mexico experience, rooted in the local food stream and an authentically unique location. Feast New Mexico has a genuine, mission-driven commitment to serving the interests of the local food space. Born from the Santa Fe Farmers' Market Institute’s established community connection, we offer an all-encompassing, authentic, and unique location for all our events. Behavior and Brand Personality Feast New Mexico is the Santa Fe Farmers' Market Institute’s lively, dynamic, and edgy entity. Our brand can be described as:
Join Feast New Mexico in celebrating the flavors and community spirit of New Mexico!
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