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Single Issue Campaign: Stop Forever WIPP11/17/2021 We had the opportunity to work with a New Mexico-based non-profit organization called Stop Forever WIPP Coalition. Their mission is simple: stop the expansion of New Mexico's nuclear waste dump site, WIPP—an acronym for Waste Isolation Pilot Plant. This group is passionate about the safety of New Mexico and protecting its future, and we were very interested in how we could help them propel their message. We took a slightly different approach than usual and focused on acting as consultants for the group. We did a deep dive into all their marketing and communication materials: website, newsletter, social media, logo, messaging, etc. and analyzed what we thought was working/wasn't. We decided that their overall brand needed some updating, and we would start with re-working their logo. We also went through all their newsletters and gave specific notes regarding design style and content messaging. We compiled all this information into a multi-page report outlining our recommendations. The report included a brand kit with the new fonts, colors, and logos that they could use going forward and a designed layout for their website homepage that they could implement. We also recommended that they move to a new email platform for sending newsletters so that they would have expanded design capabilities.
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